Two years ago, if I had asked you where you would be today, how accurate do you think your answer would have been?
Soothsayers, clairvoyants and prognosticators may like to tell stories and make predictions about your future, but the fact of the matter is that nobody knows. We have a strange ethos here at UtilityClick – something inherited from one of our founders – a mantra that is often repeated in meetings and planning sessions:
We do not have a detailed long-term plan.
OK, so we know where we’re trying to get to, and we’ve a good idea of how to get there – but we don’t have a 10-point strategy that’s mapped over the next half a decade. We take each day as it comes and our approach to our software is similar. It’s reactive. The immutable progression of technology means that no software company can truly plan out their future, mainly because everything we know today can be defunct and irrelevant tomorrow. For that reason, we use a much simpler method to guide our business. Our customers!
In the two years that UtilityClick has been operating, we have come a long, long way – from the rudimentary pricing tool we started with, all the way to the expansive all-encompassing CRM system we provide today. And built solely off the back of feedback from our users. Almost every feature and ‘quality-of-life’ change implemented in our system today comes from user feedback and customer input. So although we are immensely proud of our system, it is our customers and their users that should take most of the credit.
So to answer my original question, how accurate would be our response? Not accurate at all! (Especially if we had listened to all of Andy Hunter’s ideas!)
We never dreamed we could come so far in such a short space of time. A modern-day Nostradamus could not have predicted where we would be today and any success that we currently enjoy stems directly from our customers and all the guidance and feedback we continue to receive.
I’m excited about our future. Who knows where we will be two years from now? There is still a lot of work to be done, but I’m confident that if we continue to listen and act on the feedback we receive then surely world domination is on the cards… right?