Internal energy procurement teams are just as much a ‘broker’ as any commercial consultancy.
“CRM Software for Energy Brokers”. It’s a one-liner which summarises the purpose of our products, identifies our target market and positions us with Google and ultimately with the Operations Directors and Procurement Managers desperately searching for an integrated and complete solution to their portfolio management and tendering needs.
And the tagline has born fruit. Long gone are the days of travelling an unknown path, or seeking out our first subscribers. We released the first version of our software into the public domain just under a year ago and I’m pleased to say we’ve built a strong customer base of TPIs – common in their aspirations for efficiency improvements and central business management – but uncommon in the variety of shapes and sizes in which they present themselves. Call centres utilising the Lead Management system, consultancies targeting major multi-site blue-chip portfolios, family-run businesses valuing relationships and continuity. Our customers (or Partners as we like to call them) have helped us every step of the way – providing valuable feedback which we soak up like a sponge and use to improve and expand every aspect of our product and service.
So we’re doing what we say we’re doing – providing a CRM system, designed for Energy Brokers. But how far does the definition of a broker extend? A broker isn’t necessary an external-focused entity. The internal procurement teams of major corporates – facilitating the purchase of energy for their own purposes – can themselves be considered a TPI. Particularly so in the case of expansive construction businesses, facilities & property management empires and the suchlike. These corporate departments maintain the size of portfolio which encourages internal management of energy procurement. In other words; highly-focussed one-customer brokers who demand software solutions as much as any commercial consultancy.
We might seem like we’re straight off the set of the ‘IT Crowd’ at times, but more and more frequently we find ourselves donning our suits, polishing our shoes and heading off to visit some of the UK’s most prestigious and awe-inspiring commercial enterprises who choose to adopt and implement our software as their primary solution for energy management. And even more exciting are the opportunities we see for accelerating our ambition to provide Flexible Procurement, Bureau Services and more besides. We have big plans for the future, and the work we’re doing with major firms to bolster the corporate and large-SME market is building a better platform for all to enjoy.
We work with brokers to provide services with corporates, and we work with corporates to provide themselves with the tools to manage their own procurement. The Corporate Machine is very much part of every day life here at UtilityClick.