We’re pleased to be able to introduce a new member of the UtilityClick crew!
Since our inception, it is fair to say that we haven’t invested a huge amount of money into marketing. In fact, our amazing website was our only real expense.
As straight-down-the-line sort of people, we at UtilityClick have always been big fans of getting our own hands dirty. So in the interest of putting money into the things which are important to our customers – such as great new features and a personal level of support – we tended to adopt a DIY approach to graphic design and marketing.
Ploughing through books about CSS and Photoshop might not be everyone’s idea of exciting bedtime reading, but we think we’ve managed to get on fairly well irrespective of our marketing budget!
Having said that, we thought it was time to add a little flair, and hand a brief over to the professionals. And after an immensely enjoyable experience with our friend and top designer Keaton Newman, a new digital employee has emerged. Keaton’s fascination with overly indulgent beards (to picture the first draft, try and imagine Brian Blessed in a UC tshirt) was probably our only sticking point in creating a character to present our software to existing and future customers.
He may not have a name yet (watch this space – ideas welcome!), but we’re proud to welcome him (even digitally) to the team!