Imagination has no bounds – that’s what they say. No more so is this true than in the world of software design – and particularly the style of software design whose evolution is orchestrated by the very users logging in and logging out each day. That’s how we built UtilityClick; a development cycle of customer validation, the features of which are heavily influenced by the needs of the energy broker rather than those of a boardroom. Listen to the source to truly understand a problem before adding a flourish of creativity and innovation to imagine an elegant solution. Then actually build it.
But where do these solutions come from? How do we solve our customers’ problems through software? Sometimes in a conference room, other times in a development meeting, but more often than not, the really exciting ideas pop up when you least expect it. For me, journeying home from meeting our customers is when sparks really start to fly.
Just a few weeks ago, locked in a small box on wheels with my business partner for a 300 mile road-trip from one end of the country to the other, everything just seemed to fall into place. We were on fire. Not literally of course (although the state of the car we were in might lead you to believe this was possible), but brand-spanking-new ideas and exciting takes on our offering began to fill the cabin. How can we solve X? Have we thought about Y? What if we did Z!
By the time we arrived back in London, our heads were spinning – but we had a notepad full of new inventions, concocted and inspired through a nerdy combination of M25 adrenaline, a laptop full of C# code and strong service station coffee. And in the true spirit of a no-limits tech business, we had firmly decided on at least two new and exciting additions to our product and business and were eager to litmus-test these with a handful of our customers.
Two weeks later, and we’re in final testing for several new platform features motivated by our trip down the A1, and we’ve already sought and hired a new type of developer to enhance the experience our customers receive using UtilityClick software.