Selling our first subscription was amazing. But seeing our customers renew is the really fun part!
Back in 2016, the day we signed up our first customer was a memorable one. A real sense of achievement for developing a product that a management team felt would benefit their business. Whilst I can assure you that I don’t have a copy of the subscription agreement framed on the wall of my office, it was a proud moment which I am sure is shared by millions of startup business owners across the world as their dream starts turning into a reality.
Every new subscriber we’ve gained over the last few years has added something to our business. Feedback on the platform and its usability in a real-world environment. New challenges in working with brokers and consultancies with wildly varying business models and client needs. And of course the financial input that’s enabled us to remain independent and invest in new features and modules. We value every one of our customers who signed up to a developing platform. Their trust in us gave us the incentive to build what we truly believe is an amazing system.
But whilst the first handful of sign-ups led to many a celebration, it’s fair to say that renewals are even more rewarding. Having built confidence with our growing customer base (simply doing what we say we’re going to do!), we’re delighted to have secured long-term contract extensions with the majority of our customers who signed on the dotted line a year earlier, giving us even greater thrust to push ahead with our plans for the future of UtilityClick.
In fact, after just one strong coffee a-piece, Andy & I were in full flow, deliberating over the near-term development of flexible purchasing, bureau, energy management…and beyond!
So thank you to all of our customers, new and renewed!