Unless you’re a super-CEO, data is always more important than opinion.
Jim Barksdale, former CEO of Netscape was famous for once saying:
“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”
Now Jim is one in a million – a businessman with an enviable track record at some of the world’s largest corporations. He even sat on the President’s Foreign Intelligence Advisory Board after being appointed by George W Bush. So it’s fair to say that his opinions are more likely to be correct (at least directionally) compared to many others in business leadership positions.
The problem is, that without data – and more importantly, the ability to analyse and interpret data – business decisions are made on the basis of opinion, conjecture and hypothesis. One person’s view on a matter can seem logical and the ‘obvious choice’, but can be viewed entirely differently by another. In some businesses, democracy is not always at the heart of the weekly management meeting – therefore, the opinions of the most dominant (and oftentimes the most senior) person in that room tend to be progressed. If that person is a Jim Barksdale, maybe that’s not so much of a problem. But if they’re not, it could spell disaster.
Data shows facts. Data shows reality. And analysis of data enables better business decisions to be made.
We’ve already built reporting into our system – exporting data into formats which can be processed by management teams. But there’s a few too many steps for our liking. What you – as a management team, or even as an individual account manager – need is the ability to instantly see statistics and charting of performance, targets, commissions and other key performance indicators that are indisputable. Then imagine being able to see your team’s performance for the last week; account conversion rankings, sales leaderboards. Imagine if it was built right into the CRM system which manages your lead generation, SME & Corporate pricing, commission reconciliation…
All of this, instantly available, in real time!
That’s why we’re starting work on ‘Dashboards’. Coming to UtilityClick as soon as we’re able. Watch this space!