We’re not shy in proclaiming that our beloved platform has been built through a process of collaborative development.
The software we sell today is the product of not just our own invention, but the needs and desires of a broad customer base, each providing input into the various components which make up the UtilityClick system. In other words – we’ve listened. But more importantly – we’ve acted on what we’ve been told, and everyone is now enjoying the benefits of an end-to-end CRM (I promised myself that I wouldn’t use the word ‘solution’ once during the writing of this blog).
This is an ongoing process. Last year, I wrote about the sheer volume of requests and nice-to-haves which are sent to us by our customers. Naively, I thought that list might decrease as the software grew – but quite the opposite has happened. New features and shiny new buttons actually seem to incentivise the passion which so many UtilityClickers possess, and we’re adding new ideas onto the drawing board each and every single day. This can be viewed in a few different ways – either there’s a shed load of work still to do to spit out a masterpiece of a software platform – or, and this is probably more likely – the enthusiasm for our offering is through the roof!
But what I have found really interesting over the last few years of developing what I’m going to now define as a ‘game-changing’ platform, is the sheer variety of requests, and the stark contrast between what one broker finds to be vital to their business operations, compared with another. There are examples where we’ve worked night and day to develop a function which may be the holy grail for one customer, only for it to be brushed aside as unimportant by another. Every feature we add sits somewhere on a broad scale from ‘business critical’ through to ‘a mild nuisance’ for every one of our customers. The aim, of course, is to target the former for the majority of users – something we’ve certainly gotten better at over our short time on this earth as a business.
Equally interesting is the impact a feature may have; sometimes completely at odds to the investment we’ve made in it. We’ve added simple one-line code changes which have resulted in a flood of thank-you emails from our clients, and equally spent weeks and thousands of pounds working on features which have received absolutely no response whatsoever, despite our research and best intentions. And we’re not afraid to admit it! Software is a funny game, indeed.
One thing’s for sure – the passion our clients have for our software is what drives us to continually evolve our products, and build an even better CRM solution (sorry, I couldn’t help myself).