It’s official, and you heard it here first – UK energy brokers power through their afternoon tea break to get you the best deals!
It will come as no surprise to you that – as a director of a CRM software business – I’m pretty keen on data. Dealing with facts and stats is a daily affair as we work with more and more brokers migrating across to our platform. And on a daily basis, our cloud infrastructure spits out a range of metrics to help us analyse the performance of the platform and keep things running tip-top. And looking at system activity our user base, it provides some interesting insight into a day in the life of an utilities industry employee.
After checking emails and settling in for the day, the morning starts with a ramp-up of activity from 9am, as our users log on to the platform to check today’s outstanding list of activities – pending call-backs, termination reminders and prompts for suppliers on outstanding corporate tenders. By 10am, the office is buzzing and sales teams across the country are generating hundreds of quotes and building new portfolios.
A dip mid-morning is likely to be caused by two key factors – team meetings crowded around conference tables, combined with that all-important 11am coffee (unfortunately I don’t have a chart for kettle usage!) Incidentally, the most popular time to make a coffee appears to be 11:06am…so now you know, get your position in the kitchen queue planned immediately. But a coffee break is short lived, as activity quickly surges back into life as we head along to mid-day and towards a cacophony of tummy-rumbles.
Rumours of a trip to the local eatery start being whispered, and slowly but surely, desks become vacant, leading up to a huge drop-off in keyboard tapping by 1pm. And by 1:22pm you can guarantee peace and quiet if you’re still hunched over your desk feeling sorry for yourself as your colleagues are munching on sandwiches in the local park.
Re-emerging and re-invigorated, activity is consistently high until the dreaded 3pm lull. But impressively, this is only a small dip. Brokers, on average, continue to work hard throughout the afternoon, and actually peak at 4:07pm at their all-day high! That’s right – any bosses reading this article – a mid-afternoon break actually helps your staff become more productive at the end of the day!
With the World Cup upon us, and the sun shining into the late evening, it’s no wonder that most people have packed up their desks by 5pm sharp. Until the next day!